In-Person Social Media Training for Veterinary Teams

Custard PR is proud to offer bespoke, in-person social media ‘Social media made easy’ training for veterinary teams across the UK, led by experienced content creator Liz Daniels.

With over 20 years of industry experience, Liz brings a unique blend of practical veterinary knowledge and digital expertise. She is the creative force behind successful veterinary brands including Loch Leven Equine Practice and the Veterinary Management Group, giving her a deep understanding of what works in real-world practice settings.

This hands-on training takes place at your practice, ensuring your whole team can learn in a familiar environment. Liz works directly with your team to build confidence, develop practical skills, and create a clear, achievable social media strategy tailored to your clinic.

A strong social media presence is now essential for veterinary practices, helping to build trust with clients, educate pet/equine owners, showcase your expertise, and stand out in an increasingly competitive market. In a rapidly changing environment, marketing should never be overlooked; practices that communicate clearly and consistently are far better positioned to adapt, grow, and retain loyal clients.

What to Expect: Social media made easy

A practical day with no jargon – just social media made easy, leaving you and your team feeling inspired to create content.

The day is structured into two interactive sessions, combining teaching, discussion, and practical application.

  • Understanding the basics of Facebook and Instagram
  • Identifying and understanding your audience
  • Defining your social media goals and outcomes
  • Creating a consistent and recognisable brand
  • What to post: developing ideas and a content plan
  • Exploring different types of posts
  • Assigning roles: who posts what within your team
  • When and how often to post
  • Making the most of your team’s time and strengths
  • Repurposing content effectively
  • Understanding insights and performance metrics
  • What makes a strong social post – with real examples
  • Content planning and creation
  • Designing graphics and refining your visual identity
  • Posts vs campaigns: integrating social media into wider marketing
  • Managing negative comments and feedback professionally
  • Tracking performance and improving results
  • Reviewing your own pages and learning from existing content
A Collaborative, Practical Approach

This training is designed to be highly interactive and engaging for the whole team – no matter what their experience levels.

Our brainstorming sessions ensure that by the end of the training, you won’t just have knowledge – you’ll have a bank of ideas, draft posts, and a clear plan ready to implement immediately.

Why Choose This Training?
  • Delivered in-person at your practice
  • Tailored specifically to veterinary teams
  • Led by an experienced industry professional
  • Practical, hands-on learning with immediate results
  • Designed to build long-term confidence and consistency

 

Empower your team to take control of your social media presence with confidence, clarity, and creativity.

For more information, to book a session or if you have any questions, contact us today.